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Nike appoints VP of global brand design
27 Apr '06
1 min read
Sporting goods group Nike Inc has announced that Greg Hoffman, 35, Global Brand Creative Director, has been named VP of Nike's Global Brand Design.
Hoffman has more than 15 years of experience in design. He started with the company in 1992 as an intern and has held a variety of design positions, including Brand Design Director for Football, Brand Creative Director of the USA Region and Brand Global Creative Director.
In his new role, Hoffman will report to CMO Trevor Edwards and will be responsible for maintaining the strong focus on design that is a cornerstone of the Nike brand. He will also manage the visual identity of the core brand, including seasonal initiatives and consumer concepts.
Nike Inc based near Beaverton, Oregon, is the world's leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities.
Hoffman has more than 15 years of experience in design. He started with the company in 1992 as an intern and has held a variety of design positions, including Brand Design Director for Football, Brand Creative Director of the USA Region and Brand Global Creative Director.
In his new role, Hoffman will report to CMO Trevor Edwards and will be responsible for maintaining the strong focus on design that is a cornerstone of the Nike brand. He will also manage the visual identity of the core brand, including seasonal initiatives and consumer concepts.
Nike Inc based near Beaverton, Oregon, is the world's leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities.
Nike Inc
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