Pure London August edition to see over 250 global brands

19 Jul '14

4 min read

Footwear

Newly-defined footwear and accessories sections will be unveiled at this season’s Pure London, welcoming a fresh aesthetic and atmosphere to both the Grand Hall and National Hall Galleries. Highline United Europe are headline category sponsors for Footwear again this season; the section’s exhibitor line-up includes a whole host of new names, more international collections and other brands returning to Pure London after several seasons’ absence.

Returning to Pure London this season after a successful show in February are Portuguese footwear brands Lemon Jelly and Fly London, Australian brand Sol Sana, and Spanish brand Pikolinos. German brand Peter Kaiser will also be returning with their quality-crafted collection of women’s footwear; while LA-based brand Jeffrey Campbell will showcase their globally-recognisable styles that have become a firm favourite with celebrities.

Accessories

Two new areas within Footwear and Accessories will launch as part of the redefinition for this season: Emerging brands, which will showcase capsule collections from a mixture of 17 footwear and accessories brands while linking the two sections together; and the Accessories Launch Pad, dedicated to the new, smaller accessories brands.

The Accessories Launch area will reflect Pure London’s proposition as a truly international show and play host to brands including Indian jewellery designer Felix Bendish and innovative Belgian scarf brand Cloppies.

Pure London

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