Hublot watchmaker launches 'HUBLOT TV'-Television Channel

07 Jun '06

4 min read

Internet television is more than a distant dream of technicians. For several months now it has been possible to receive full screen TV on a PC screen at bit rates as low as 400 Kb. Better still, a revolutionary technological advance now allows anyone to create his own television channel, with a potential audience of 400 viewers with ADSL internet access throughout the world.

No doubt this extraordinary extension to the Internet site, with a dedicated channel, will very rapidly become a point of reference. Once again Hublot is innovating, not only in the design and technology of its products, but also by creating through its TV channel a new direct link with its clients throughout the world.

To develop this channel, Hublot commissioned WBBS s.a., an international company based in Zoug, Switzerland, that develops TV channels on the net, Broadband TV, and creates television channels for companies and institutions. The broadband is the fourth TV broadcast network after terrestrial antennas, the cable and satellite.

Thanks to internet technology, broadband costs less than traditional TV, and for the first time in media history, a TV channel can become global in reach. At the end of 2004 Switzerland had 1,245,000 broadband subscribers, representing 40% of households and an increase of 48.7% compared with the previous year. Today 30% of the population of Western Europe already uses broadband at home.

This figure is expected to rise to 45% in 2007. Worldwide, it is currently estimated that the number of people using the Internet with a broadband connection is 390 million.

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