Timberland receives 2006 Industrial Design Excellence Award
11 Jul '06
4 min read
The Timberland Company has been awarded a 2006 Industrial Design Excellence Award (IDEA) for the new Timberland PreciseFit system, launching this fall.
The IDEA award, sponsored by The Industrial Designers Society of America (IDSA) and BusinessWeek, is given to companies that display superior industrial design and creative solutions in today's marketplace.
The jury awarded 27 Golds, 39 Silvers and 42 Bronzes, for a total of 108 awards. These were selected from nearly 1,500 entries.
Catering to the 60 percent of men who are unable to get an optimal fit through traditional footwear -- and the 35 percent of men who have a half-size or greater difference between their left and right feet -- the new patent-pending Timberland PreciseFit system takes an entirely new approach to fit and could have a significant impact on the men's footwear market.
By going beyond length and width to address forefoot volume using an innovative footbed insert system, Timberland PreciseFit technology delivers a perfect fit every time.
Extensive research involving 4,000 subjects by Timberland's Invention Factory revealed that the greatest dimensional differences exist in the volume of the forefoot, making it the primary driver of proper fit.
Traditional fit paradigms focus on length and width rather than volume, forcing consumers to either cram their feet into shoes that are too tight, or trade up to longer shoes that leave a looser fit with gaps.In a separate survey, 50 percent of men questioned admitted to buying a pair of shoes even though they weren't comfortable or didn't fit properly.
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