Sub-Urban Brands declares key sponsorship at Pool Trade Show
14 Jul '06
2 min read
Sub-Urban Brands Inc, a multi-brand apparel company pursuing high-margin revenue growth in the global fashion industry, has announced a strategic sponsorship at the Pool Trade Show, a who's who fashion event of retail vendors and influential industry press, held between July 17-19, 2006 in New York City at the Jacob Javitz Center.
Getting exposure for our brands at the Pool Trade Show is essential to continue gaining credibility among our industry's elite vendors and buyers," said Joseph Shortal, Chief Executive Officer of Sub-Urban. "We have had enormous success at these trade shows in the past, but we believe that this year's sponsorship is yet another indicator of Sub-Urban's extraordinary growth."
Sub-Urban will be the exclusive sponsor of the Pool Trade Show's wireless services that allow all buyers, vendors and press to have internet access inside the trade show. Additionally, the Company's three current clothing brands, Whiteboy, Mash Culture Lab and Whiteboy for Juniors, will all be featured on the events website and popular guide book.
The Pool Trade show is owned and operated by Advanstar Communications Inc. (www.advanstar.com), which runs the most comprehensive fashion industry trade events in the world, including Magic Marketplace, Pool Trade Show and Project Trade Show.
As part of their sponsorship, Sub-Urban will be a featured sponsor in the event's newsletter, which will be distributed to Advanstar's entire database of more than 300,000 buyers and industry press. The newsletter is set for distribution prior to the July 17 opening date.
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