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Supermodel Petra Nemcova is new face of Fortunoff
12 Sep '06
2 min read
Fortunoff, the 84-year-old iconic brand is pleased to announce supermodel and humanitarian, Petra Nemcova, as their new face. She is the first personality associated with the brand since Lauren Bacall served as Fortunoff's spokesperson twenty six years ago.
Petra, known for her beauty as well as her compassion and charitable endeavors, will serve as the face of Fortunoff's regional advertising campaign and their Fall and Holiday Jewelry catalogs, reaching over two million consumers nationwide. The latest images of Petra's campaign have recently been unveiled in the windows of Fortunoff's flagship Fifth Avenue location.
This new imagery is in keeping with Fortunoff's desire to appeal to a new consumer, by introducing Fortunoff in a more fashionable, more youthful manner.
In addition to serving as the face of Fortunoff, Petra will take on the role as designer for the very first time. She collaborated with the jewelry design team to create a new collection called the "Petra for Fortunoff Collection," available this holiday season in all Fortunoff retail locations, as well as online.
Fortunoff is widely known for its vast selection of classic and chic jewelry at accessible prices. In keeping with this philosophy, the "Petra for Fortunoff Collection" incorporates pieces in gold, sterling silver, and pieces with diamonds and gemstones that retail from $125 to $5,000.
This collection is derivative of Petra's keen eye for design and unique sense of personal style. A portion of proceeds from select items will benefit the Happy Hearts Fund, Petra's personal charity of choice she founded in 2005.
Petra, known for her beauty as well as her compassion and charitable endeavors, will serve as the face of Fortunoff's regional advertising campaign and their Fall and Holiday Jewelry catalogs, reaching over two million consumers nationwide. The latest images of Petra's campaign have recently been unveiled in the windows of Fortunoff's flagship Fifth Avenue location.
This new imagery is in keeping with Fortunoff's desire to appeal to a new consumer, by introducing Fortunoff in a more fashionable, more youthful manner.
In addition to serving as the face of Fortunoff, Petra will take on the role as designer for the very first time. She collaborated with the jewelry design team to create a new collection called the "Petra for Fortunoff Collection," available this holiday season in all Fortunoff retail locations, as well as online.
Fortunoff is widely known for its vast selection of classic and chic jewelry at accessible prices. In keeping with this philosophy, the "Petra for Fortunoff Collection" incorporates pieces in gold, sterling silver, and pieces with diamonds and gemstones that retail from $125 to $5,000.
This collection is derivative of Petra's keen eye for design and unique sense of personal style. A portion of proceeds from select items will benefit the Happy Hearts Fund, Petra's personal charity of choice she founded in 2005.
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