Working women have surely caught the attention of apparel industry.
Hey, super women! No more grumbling while dressing up for the office.
While Allen Solly, Arrow and Wills Lifestyle dominate the premium formal range for women, many middle and small size companies are coming up to flatter the modern woman with appealing, exclusive and affordable labels.
According to IMAGES-KSA Technopak study, during the last three years, women's apparel market has grown by about 50 percent.
Sleepins Apparels, which deals with the sleepwear segment for women, has launched its Bia range for women's Western formalwear with a target customers of professionals engaged in BPOs, banking and financial services, travel and tourism and hospitality.