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Blackberrys to strengthen market presence in Southern India
06 Jan '07
3 min read
A Fashion show in Chennai on 8th December to launch its new autumn winter' 2006 collection Announces its latest premium B&B collection 6thJanuary 2006: - Blackberrys, country's leading premium brand of contemporary clothing for men is working towards strengthening its hold in the Southern India markets. The company has chalked out aggressive expansion and marketing plans to have prominent presence in all the leading markets of Chennai, Bangalore and Hyderabad.
Blackberrys also unveils a new premium collection called B&B. B&B is a line of exclusively designed luxury trousers that reflect class and style and are a true epitome of perfection.
Talking to media persons here today, Mr. Badal Chaudhry, General Manager - Sales, Blackberrys said, “We chalked out a major extension plan last year and are moving in each direction across the country for a vertical and horizontal growth. We covered eastern India last year and now we have come to south. To capitalize on the increasing popularity of Blackberrys brand, we are expanding our markets. The expansion here would mean more Brand Stores and also having expanded presence in the multi-branded outlets in key markets of South India.”
Also present, Mr. Aditya Joshi, Brand Manager said, “South is a big market for us and we are obviously looking at expanding our retail presence. The expansion is being supported with aggressive marketing communications activities. We are using outdoor media heavily. Our collaboration with Mani Ratnam's new film GURU starring Abhishek Bacchhan who has been styled by Blackberrys, has been received very well."
Blackberrys also unveils a new premium collection called B&B. B&B is a line of exclusively designed luxury trousers that reflect class and style and are a true epitome of perfection.
Talking to media persons here today, Mr. Badal Chaudhry, General Manager - Sales, Blackberrys said, “We chalked out a major extension plan last year and are moving in each direction across the country for a vertical and horizontal growth. We covered eastern India last year and now we have come to south. To capitalize on the increasing popularity of Blackberrys brand, we are expanding our markets. The expansion here would mean more Brand Stores and also having expanded presence in the multi-branded outlets in key markets of South India.”
Also present, Mr. Aditya Joshi, Brand Manager said, “South is a big market for us and we are obviously looking at expanding our retail presence. The expansion is being supported with aggressive marketing communications activities. We are using outdoor media heavily. Our collaboration with Mani Ratnam's new film GURU starring Abhishek Bacchhan who has been styled by Blackberrys, has been received very well."
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