Top footwear firm Larrie Corporation Sdn Bhd deals in the production, distribution and marketing of shoes in Malaysia. Company, founded in 1978, currently has a distribution network of 80 retailers.
In a bid to renew the brand, Larrie was repackaged with an improved logo. To understand the latest fashion trends in markets, company participated in international shoe fairs held in Asia and EU.
Corporation penetrated the ladies footwear segment in 1996 with the launch of New York City (NYC) label. It expanded the segment in 2003 by introducing shoes which were chic yet comfortable. 50 percent of the label's shoes today are comfort shoes.
Larrie Corporation takes inspiration from modern styles. It is concentrating on opening new stores, taking part in fashion shows and advertising activities.
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