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Divona Group signs exclusive agent in Russia
20 Apr '07
1 min read
Divona Group recently signed up an exclusive agent in Russia, who will be fully in charge of the brand sales in Russia. The cooperation period is 5 years, and the initial sales were around HKD 500 million.
Divona is a famous women-underwear brand in China. Russia has a huge underwear market and the quality requirement is also very high.
Though in recent years, the imports of Russia increased rapidly, the trade environment is still very complicated and foreigners are not allowed to carry out retail business here.
To comply with these regulations, Divona group partnered with an exclusive agent in Russia.
This move will help enter international markets, and decrease the trade friction and sales cost, as well as attract more and more global consumers towards Chinese underwear brands.
Divona is a famous women-underwear brand in China. Russia has a huge underwear market and the quality requirement is also very high.
Though in recent years, the imports of Russia increased rapidly, the trade environment is still very complicated and foreigners are not allowed to carry out retail business here.
To comply with these regulations, Divona group partnered with an exclusive agent in Russia.
This move will help enter international markets, and decrease the trade friction and sales cost, as well as attract more and more global consumers towards Chinese underwear brands.
Fibre2fashion, News Desk - China
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