Choper to guide overall opts of t-shirt company Trunk
30 Apr '07
3 min read
World's largest live music company Live Nation, which earlier announced that it has acquired the remaining interest in TRUNK LTD, also announces that Marc Choper has been promoted to the position of President and Chief Executive Officer.
In his new role, Mr. Choper will guide the overall operations of TRUNK LTD, a company recognized for pioneering the reissue of the classic rock and roll t-shirt as an iconic fashion piece.
Live Nation Chief Executive Officer Michael Rapino commented: "Our acquisition of the remaining interest in TRUNK LTD affirms our commitment to building additional revenue streams around live concerts and provides artists with access to a very unique and unparalleled level of merchandise for sale to their fans. Marc is an experienced leader who possesses an exceptional unique combination of operations, strategic planning, business development, and finance skills, with demonstrated excellence in world class consumer products companies. His range of business experience will help him guide the TRUNK LTD team to even greater future success."
Mr. Choper most recently served as Executive Vice President and Chief Operating Officer at TRUNK LTD.
Mr. Choper has also announced that the renowned apparel designer, Henry Duarte, has been named Director of Product Design at TRUNK LTD. Mr. Duarte will be responsible for leading the design direction for all of TRUNK LTD's product offerings, including an expansion of the lifestyle collection.
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