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Flawless Diamond ties up with 'The Bombay Store'

08 Jun '07
2 min read

Flawless Diamond India Ltd has informed that it has tied up with "The Bombay Store" to open several outlets and initially at P M Road, Fort, Mumbai for sale of its AUM branded Jewellery. The Bombay Store is a chain of exclusive stores catering to discerning shoppers.

It has a special place in the hearts and minds of people having served an up market clientle for over 100 years. The AUM brand will get a tremendous boost with this association. One other major advantage is the international set of people for whom this place is a 'must' to pick up things before heading to different destinations around the globe.

The Bombay Store's premium location and the status it commands fits very well with Company's marketing strategy and brand development policy.

Further, after receiving very good response in its retail business and very good buyer response for its branded AUM Collection Jewellery from overseas, the Company is totally focused on its retail marketing strategy. Recently the Company has developed more than 5000 special new designs for its retail outlets.

These designs are very exclusive and would cater to all class of customers. The Company is going to launch this range for its domestic retail outlets and also for its overseas buyers and HNI's. Recently the Company has hired 100 artisans for developing its R & D division and to derive maximum benefit from its R & D works.

Mr. Bhawar U Jain, Managing Director says that "Company is very well equipped and well experienced, and all systems fully developed to launch successfully its first phase of opening up 25 retail outlets successfully and as fast as possible. We are looking for good growth in the near future."

Flawless Diamond India Ltd

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