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Pure offers glimpse of 2008 fashion trends
02 Jul '07
3 min read
Presenting a diverse mix of the new, individual and popular Pure, taking place on 5.6.7. August 2007 at London Olympia, will house fashion directions for the coming Spring/Summer 2008 and offer essential top-ups on Autumn/Winter 2007/2008.
Edited into five distinct buying sections, brands at Pure are hand selected ensuring premium product and to help guide buying. Offering an exciting mix of ready-to-wear and accessories, buyers will find all the season's must-haves under one roof from jewellery, belts, bags, shoes and hats through to summer dresses, skirts, denims, knits and jerseys.
New innovative brands joining this August include leading arbiter of modern Chinese chic, Shanghai Tang. Since 1994 it has evolved from a small tailoring boutique into a comprehensive lifestyle concept supporting an international network of 23 boutiques in the world's most prestigious shopping districts. The luxurious SS08 range is inspired by Beijing modern day.
Whiite, a fashion forward newcomer to Pure, will offer a SS08 collection inspired by the women and tailoring of the 1940s. The style is sophisticated, strong and elegant, with an edge. It combines glamour with sensuality - and an important injection of humour. The collection makes a perfect transition from day to evening wear and can easily be adapted for both.
US brand Bejeweled entering the UK market, is famous for its bejewelled tops and denims featuring hand-stitched Swarovski crystals and nail heads in unique combinations of edgy graphics, ensuring that every piece is captivating and glamorous.
Edited into five distinct buying sections, brands at Pure are hand selected ensuring premium product and to help guide buying. Offering an exciting mix of ready-to-wear and accessories, buyers will find all the season's must-haves under one roof from jewellery, belts, bags, shoes and hats through to summer dresses, skirts, denims, knits and jerseys.
New innovative brands joining this August include leading arbiter of modern Chinese chic, Shanghai Tang. Since 1994 it has evolved from a small tailoring boutique into a comprehensive lifestyle concept supporting an international network of 23 boutiques in the world's most prestigious shopping districts. The luxurious SS08 range is inspired by Beijing modern day.
Whiite, a fashion forward newcomer to Pure, will offer a SS08 collection inspired by the women and tailoring of the 1940s. The style is sophisticated, strong and elegant, with an edge. It combines glamour with sensuality - and an important injection of humour. The collection makes a perfect transition from day to evening wear and can easily be adapted for both.
US brand Bejeweled entering the UK market, is famous for its bejewelled tops and denims featuring hand-stitched Swarovski crystals and nail heads in unique combinations of edgy graphics, ensuring that every piece is captivating and glamorous.
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