San Francisco-inspired apparel line at Dockers Hometown Store

13 Aug '07

3 min read

Dockers San Francisco opened its second company-operated retail store in the United States at the Westfield San Francisco Centre. The new Dockers store offers a full range of head-to-toe men's and women's apparel and accessories and also features exclusive products not available through other U.S. retail channels, including products from the brand's Europe and Asia divisions.

The 4,661 square foot loft-style store incorporates sustainable natural materials, such as reclaimed teak and redwood, which reflect the eco-friendly sensibilities of Dockers's hometown of San Francisco. Dockers opened its first standalone U.S. location in Tampa this past June and will open three additional retail locations this fall in Philadelphia, Washington, D.C., and Freehold, New Jersey.

"Since Dockers was founded in San Francisco more than 20 years ago, we have evolved the brand and grown it into one of the most influential lifestyle apparel resources in the nation," said John Goodman, president, Dockers San Francisco. "Our new store allows us to showcase the full breadth of our product assortment for men and women – a product assortment that is inspired by the sophisticated yet easy-going style of San Francisco and its inhabitants."

More than two decades ago, the Dockers® brand pioneered an entirely new apparel category with the introduction of khakis as the alternative to dress pants and jeans. Since then, the Dockers brand has had a tremendous influence over the menswear category and the way men dress.

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