Kathy Ireland & E.L. Erman to develop Dead Sea products

24 Oct '07

3 min read

“We bring very high quality ingredients and product formulations and have over 2 decades of experience in manufacturing beauty products. We are proud to bring these superb ingredients and products to Kathy Ireland Home at a very affordable price, which we can pass along to all consumers.”

“It is a great joy and honor to partner with the extraordinary team at E.L Erman. This unique group of executives brings an exciting, dynamic and powerful blend of leadership and innovative products to our customers. I'm particularly moved by the fact that this company is supported by and its products originate from Israel.

I returned last month from a visit to the Holy Land and am forever changed by the experience. Skin care is a category I have worked on developing for over twenty years. These products, many containing minerals from the Dead Sea are amazing to me. We are small, we are humble and we are excited,” said Kathy

The products will carry Kathy's commitment to her customers of Fashion, Quality, Value and Safety to remind and encourage consumers to relax, indulge and escape to their own sanctuary. The head-to-toe line features select natural extracts and vitamins including; a proprietary blend of Dead Sea minerals with a high magnesium concentration (MG48), Evening Primrose Oil, Shea Butter, Vitamins A, C and E, Green Tea, Chamomile, Rose Hip Oil and a host of other premium, good for your skin elements.

The commitment to use only the highest quality natural extracts, combined with technologically advanced components such as Collage III, Mineral Spa Mask, and multi-target products, such as the Mineral Lift Serum, which are exciting, beneficial and easy to use, offer busy moms and women with the luxury, convenience and solution for natural beauty.

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