Christian Audigier, creator of popular brands Ed Hardy, Christian Audigier, and SMET, announced the launch of Deathcryption, his edgiest line to date.
Deathcryption will debut at "When I Move You Move", the Trade Show located at Caesar's Palace Hotel in Las Vegas on August 25, 2008.
Deathcryption is inspired by the urban youth who enjoys mixed martial arts, loud and fast music, and bold fashion. It is the first line in the Audigier family of brands to retail in the mid-range price bracket, and is designed to bring Audigier's high style and quality designs to a broader market.
The straight forward collection showcases distinct and powerful designs including medieval images, skulls, and angels.
It incorporates Audigier's signature rock and roll touches, expanding market appeal. The t-shirt collection is antique and mineral printed on high quality fabric, and will be available for both men and women.
"Launching Deathcryption is very exciting for me. I am excited to create a brand that takes my designs one step further," Christian Audigier said. "The harder edge and powerful imagery pushes the envelope and fills a niche in the spectrum of my collections."
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