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Plus-size E-tailer expands fashion brand portfolio

04 May '11
2 min read

OneStopPlus, the premiere online destination for women who demand high style in plus-size fashion, announces that it is expanding its dynamic portfolio by forging partnerships with plus-size designer brands. A fashion-first for OneStopPlus, the mastersite recently began building its "Designer Studio" section with the addition of Lafayette 148 New York.

OneStopPlus's strategic move to build its portfolio with designer fashions adds to its already extensive selection of plus-size merchandise, sending a powerful message about its versatility and ability to provide its customer with an increasing variety of styles and fashions at all price points.

As the first of what is soon to become a featured collection of fashion designers, Lafayette 148 New York's styles are comprised of chic and modern designs in luxurious fabrics. OneStopPlus is currently offering approximately 300 fashions from Lafayette 148 New York.

"As a leader in the plus-size industry, we are committed to providing a broad portfolio of fashion options for our customers, as well as opportunities for forward-thinking brands," said Stephanie Sobel, President of OneStopPlus Group. "With our Designer Studio, we are looking forward to expanding our high-end merchandise offerings and are excited to be featuring Lafayette 148 New York as one of the first plus-size designers on OneStopPlus."

"Chic and modern designs in the most luxurious fabrics define the Lafayette 148 New York collection," noted Debra Clark, Senior Vice President of Marketing for Lafayette 148 New York. "Designer Edward Wilkerson draws inspiration from his world travels and the women he meets to create sophisticated, yet supremely wearable fashion and we are pleased to be able to extend the brand's reach, offering our designer collection of beautiful, feminine separates to many new plus-size consumers through the designer studio on OneStopPlus."

Currently, OneStopPlus features 200+ brands and 15,000+ styles with plans to further expand its brand offerings both domestically and internationally. The addition of Lafayette 148 New York to the site's rapidly expanding brand base provides more options to plus-size customers just in time for Spring.

OneStopPlus is the world's first and only web-mall for plus-size women and big & tall men. The OneStopPlus philosophy for plus-size women is reflected in every aspect of its website. The look and feel is upscale and the collections are not considered simply as clothing, but fashion. OneStopPlus is a Redcats USA brand.

OneStopPlus

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