Home / Knowledge / News / Fashion / Abof to offer on-spot alteration service
Abof to offer on-spot alteration service
14
Jun '16
Courtesy: Abof
With one fifth of its returns pertaining to size and fitting issues, Aditya Birla Group-owned online fashion store Abof is looking to launch an on-spot alteration service beginning with Bengaluru and parts of Hyderabad.

"The initiative will help us reduce returns and drive customer satisfaction for alteration,” COO Sukanta Das said in Bengaluru adding that the decision has been taken after his company conducted a two-month pilot programme in that city.

"In Bengaluru we are partnering with YourTailor.in while in other cities we will partner with similar start ups to power this through a vendor-partner relationship. After Hyderabad we plan to expand the service to Pune, Mumbai and Delhi-NCR," Das said.

The company attributes 15-20 per cent of its shipments to this service, which it currently provides for free to customers. Flipkart-owned fashion portal Myntra offers a similar service at a minimum cost of Rs 50 to customers while ethnic products marketplace Craftsvilla had started a similar service to get unstitched material stitched through its network of tailors.

Abof delivers across 7,500 pincodes, with an average order size of about Rs 1,000.

India's online fashion and lifestyle market is expected to overtake consumer electronics by 2020, according to a report by Google India, and has seen marquee brands and traditional retailers enter the business. (SH)

Fibre2Fashion News Desk – India


Must ReadView All

Sanjay K Jain, managing director, TT Ltd

Textiles | On 21st Sep 2017

TT’s Sanjay Jain elected new chairman of CITI

The Confederation of Indian Textile Industry (CITI), the apex body...

Textiles | On 21st Sep 2017

NRF urges US lawmakers to lower corporate tax rates

The National Retail Federation (NRF) has written to the US Senate...

Apparel/Garments | On 21st Sep 2017

UK fashion exports £10.7 bn in 2016; highest till now

Exports of British fashion goods rose to £10.7 billion in 2016, the...

Interviews View All

Anvita Mehra
Confidential Couture

‘It is going to take some time for Indian buyers to get accustomed to...

Spokesperson
Hugo Boss

'Hugo Boss works with carefully selected sourcing partners'

Giovanni Pizzamiglio, Paolo Crespi & Riccardo Robustelli
Epson, For.Tex & F.lli Robustelli

‘The percentage share of printing in the global textile market is pretty...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Divvya and Nidhhi Gambhir
Walnut

<b>Divvya and Nidhhi Gambhir</b> started their career with the launch of...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

September 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
74.5%
No
12.8%
Skip
12.8%

Total Votes: 47

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.7%
No
25.5%
Skip
12.8%

Total Votes: 47

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.2%
No
6.4%
Skip
6.4%

Total Votes: 47

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
70.2%
No
10.6%
Skip
19.1%

Total Votes: 47


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search