Adidas & Japan's Yohji Yamamoto tie up for performance running line

12 May '23

1 min read

Adidas' Y-3 Running - IF2347 SLC. Pic: Adidas

Insights

Sportswear brand Adidas and Japanese designer Yohji Yamamoto have launched the Y-3 running footwear collection.
The collection, which includes four unique footwear designs, mixes sports utility and avant-garde fashion.
The running footwear offering features—the Y-3 Boston 11, the Y-3 Takumi Sen 9, the Y-3 Ultraboost Light, and the Y-3 Runner 4D FWD.

Athletic apparel and footwear brand Adidas and Japanese designer Yohji Yamamoto have come together to introduce a performance running gear collection, the Y-3. A new take on performance footwear, apparel, and accessories, each piece in the capsule collection is a reimagination of Adidas running products, reborn through the avant-garde designer’s perspective.

The running footwear collection features four unique silhouettes—the Y-3 Boston 11, the Y-3 Takumi Sen 9, the Y-3 Ultraboost Light, and the Y-3 Runner 4D FWD—each with brushstroke Three Stripes and Yohji Yamamoto signature details, Adidas said in a press release.

“The sports world and its technology seek for necessity, practicality, or functionality while fashion is seeking the opposite [...] Y-3 is a strong examination of the blend of sport and style and the tension caused by mixing tradition with all that is modern,” explained Yohji.

Accompanying the launch of the collection is a set of moving visuals, shot across upstate and urban New York, which capture the raw emotions of running through intimate vignettes that offer a glimpse into in-between moments of pause, added the release.

The inaugural Y-3 running footwear collection is available globally on Adidas’ online platform and through select retailers.

Fibre2Fashion News Desk (NB)

More Adidas News... More Fashion News - Japan...