Adidas launches Rivalry collection for US' 5 NCAA partner programmes

“Adidas is at the forefront of this growing crossover between the worlds of style and sports, and this collection marks our style culture being tailored and amplified across universities,” said Peter Gellert, director of Adidas Originals basketball footwear. “It's an exciting moment for fans, and there’s no better time or place to bring it to life than the start of the college sports season.”

Originally rooted in basketball, the Rivalry shoe features a retro ‘80s look with a sleek silhouette that works for everything from the classroom to kickoff. Now, fans and students from Grambling State University, University of Miami, University of Nebraska, Texas A&M and the University of Washington can represent their college colours with their own Rivalry looks. Additional Adidas Originals’ collections are slated to drop later this season, the company said in a press release.

“College football is back and what better way to celebrate than by giving students and fans the chance to sport their school colours through an iconic shoe like the Rivalry,” said Jeanne Schneider, director of NCAA marketing and licensing at Adidas. “We’re proud to be working with our NCAA partner programmes to grow and promote their brands.”

Fibre2Fashion News Desk (RR)