Home / Knowledge / News / Fashion / Amazon clear favourite among online shoppers
Amazon clear favourite among online shoppers
27
Jul '16
Courtesy: Amazon
Courtesy: Amazon
Within three years of its foray into the Indian e-retail market place, Amazon has emerged as a clear favourite destination among online consumers in metropolitan areas, according to according to Forrester's Consumer Technographics Asia-Pacific Online Benchmark Survey, 2016.

“Amazon's takeover has been rapid: 30 % of respondents in Forrester's 2014 survey reported buying from Amazon; this year, 76 % said they did”, said Satish Meena, an analyst in Forrester research team.

Only last week, Amazon had surpassed Flipkart to become the most downloaded app on the Google and Apple app stores in the first quarter of this year, he said.

Amazon entered India in June 2013 — six years after the launch of Flipkart (2007) and Snapdeal (2010) — and made a commitment to invest $5 billion in the Indian online retail market at a time when Indian players were facing valuation markdowns and fund-raising difficulties.

Although online retail still accounts for less than 2 % of India's total retail sales, it is growing at a rapid rate. Forrester expects it to exceed $75 billion by 2020.

However, most of the growth is discount-oriented and directed toward just 50 million online buyers, who comprise a small percentage of Indian shoppers.

In order to keep growing at the steady pace, online retailers need to penetrate beyond Tier-1 and Tier-2 cities into smaller cities and villages where customer acquisition stands challenged by issues such as lack of Internet access, payment methods, logistics, and language support, said Meena. (SH)

Fibre2Fashion News Desk – India


Must ReadView All

Textiles | On 22nd Jun 2017

Zund unveils cradle feeder roll-feed system for fabrics

Zund Systemtechnik AG, Switzerland’s textile machinery firm that...

Textiles | On 22nd Jun 2017

Hpfabrics opening production facility in Forsyth County

Hpfabrics, manufacturer of raw fabrics, is opening a new production...

Courtesy: Napapijri

Apparel/Garments | On 22nd Jun 2017

Napapijri's Superlight Parka is free of fur and down

Napapijri has introduced the new Superlight Parka, a new lightweight...

Interviews View All

Amardeep Singh
Orient Craft

'In export markets, the trend in terms of embroidery, is towards matte...

Abhishek Samdaria
Reflete

GST will certainly reduce a lot of paperwork in future

Yashiki Gumber
Sahiba Fabrics

Fabric does not restrict us from fashion trends

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
June 2017

June 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search