Home / Knowledge / News / Fashion / Amazon ties up with luxury merchant Moda Operandi
Amazon ties up with luxury merchant Moda Operandi
16
Apr '16
Global e-commerce major Amazon has teamed up with luxury clothing merchant Moda Operandi to create a seamless shopping experience that starts at Moda's Web store and finishes at its New York or London emporiums. Amazon's smartphone app alerts sales associates when a shopper has arrived to try on clothes selected online, which can then be paid for using the customer's Amazon account.

The partnership could help Amazon become a force in apparel, where it has struggled, and pushes its payments operation into brick-and-mortar retail. For Moda Operandi, a six-year-old startup that has raised more than $130 million, the deal is an opportunity to more tightly mesh its online and physical stores -- an enduring challenge for retailers, says a Bloomberg report.

Fashion retailers are great at visual displays and merchandising that make shoppers want to buy, but fall short at making online transactions simple and easy, a feat Amazon mastered long ago, said Nadia Shouraboura, a former Amazon executive who founded Hointer, a Seattle company that helps traditional chains implement digital strategies in their stores.

“The partnership brings the best of both worlds together online and in store to create the best customer experience,” she said.

Founded in 2010 to make luxury fashion more accessible, Moda Operandi made it possible for designers -- established and emerging -- to connect directly with consumers. Traditionally, buyers at the likes of Neimen Marcus and Bergdorf Goodman have attended private fashion shows in person and selected a small number of items to sell at their stores for the next season. Moda disrupted that model by putting those shows online.

Fashionistas hungry for the latest trends -- be it a crocodile backpack or a $3,495 pair of velvet platform shoes -- get to see designers' entire collections the day they're unveiled. They can buy their favorites and sometimes receive them before they appear in stores. More recently, Moda began selling curated collections and opened physical locations.

The Amazon-Moda Operandi venture is the latest example of how retailers and payments companies are combining the convenience of online checkout with the instant gratification of going to a store -- a process known as “click and collect.” Shoppers on Moda's website can log in with their Amazon ID, browse and put items in their carts. When they enter a Moda store, beacon technology signals their presence to an associate who gets all of their information and preferences on a tablet so they can help the customer try on the items they liked and suggest other merchandise that may fit their tastes.

Eager to take on PayPal Holdings Inc. and the credit-card companies, Amazon has used its payments business to get a piece of online transactions outside Amazon.com by letting its 290 million account holders easily conduct business on other companies' websites. The Moda deal is evidence that Amazon wants to become a big player as a payments processor offline, as well.

Must ReadView All

Textiles | On 22nd May 2017

GST to be biggest achievement of Modi govt: ASSOCHAM

Goods and Services Tax (GST) which is near a roll-out would be the...

Textiles | On 22nd May 2017

Maintaining NAFTA benefits is crucial: Cotton council

The US must remain a participant in a vibrant North American Free...

Apparel/Garments | On 22nd May 2017

Retailers ask Congress not to go for consumption tax

The National Retail Federation has asked US Congress to focus on...

Interviews View All

Dinaz Madhukar
DLF Emporio and DLF Promenade

‘Each event and promotion is planned out keeping in mind the business of...

Smarth Bansal
Colorjet India Limited

We would like to venture more companies into the Indian market

Sunil Kumar Sharma
Loknayak JPNSSSG Ltd

'The blend of cotton–linen yarn has high demand in the domestic and...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
May 2017

May 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search