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Arvind to foray into online sales with select brands
Oct '15
Indian textile major Arvind Ltd plans to start its online retail sales with two women's in-house fashion labels, Shuffle and Prime, according to a media report.

The brands will compete with foreign fast fashion brands, such as Zara.

The two brands will be sold on Amazon, Flipkart and Snapdeal by the end of October. Later in 2016, the brands will also be sold through Arvind's own e-commerce platform.

The exercise is part of Arvind's plans to kick-start its online business by selling some Internet-only fashion labels. The company's online venture is headed by Rajiv Mehta, former chief executive of Puma India. (SH)

Fibre2Fashion News Desk – India

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