Home / Knowledge / News / Fashion / Burberry premiers fashion line on Snapchat Show
Burberry premiers fashion line on Snapchat Show
22
Sep '15
Global British luxury brand Burberry unveiled its Womenswear Spring/Summer 2016 collection in its custom-built show venue in London's Kensington Gardens on September 21, revealing the fashion line which was premiered through the first ever Snapchat Show the previous evening. The show was accompanied by a live performance by British singer Alison Moyet.

Over 1000 guests attended including iconic Burberry campaign girls Kate Moss, Jourdan Dunn, Suki Waterhouse, Cara Delevingne, and Sienna Miller.

Classic coats and functional pieces were mixed with elements of regalia including metallic cording, crested buttons and hand-embroidered military
motifs. English lace and floor length satin dresses were paired with leather biker jackets, and regimental tailoring with tie-dye tulle.

The latest collection introduced the Burberry Rucksack in gabardine-constructed nylon and the Belt Bag in black English suede.

In the latest chapter of the brand's digital innovation story, Burberry followers were able to see a preview of the collection through the first ever Snapchat Show – looks from the collection were shared live as finishing touches were being made in Burberry's headquarters in London – an industry, platform and brand first. Burberry's show coverage on Snapchat also included a never-seen-before glimpse into the brand's design studios, and featured a special appearance by Anna Wintour, receiving her invitation to the show, as well as live reactions on the red carpet from guests as they arrived.

Snapchat also brought its Live Story coverage to a Burberry show for the first time. The “Burberry Live Show” housed a Snapchat-curated montage of crowd-sourced Burberry show related video and imagery, giving an access all areas vantage point into Burberry's show from the red carpet to backstage and beyond to the platform's 100 million users. (SH)

Fibre2Fashion News Desk – India

Must ReadView All

President Donald Trump; Courtesy: White House

Textiles | On 23rd Jan 2017

US textile industry eager to work with President Trump

The US textile industry is eager to work with President Donald Trump...

Textiles | On 23rd Jan 2017

LyondellBasel expands Texas plant ethylene capacity

US based producer of petrochemicals and speciality chemicals...

Textiles | On 23rd Jan 2017

China’s cotton imports down 39% in 2016

China’s total cotton imports declined by 39.1 per cent to ...tons in...

Interviews View All

Smith Vaghasia
Sanado India

Online remains the best destination for shopping

Marazban F Velati
Sutlej Textiles & Industries limited

No training can be effective till the candidate believes in it.

Cyril Pereira
Reed Exhibitions India, organiser of Asian Machine Tool Exhibition 2016

'Major problem in the textile machinery manufacturing industry is the lack ...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
January 2017

January 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search