Home / Knowledge / News / Fashion / Clothing Culture launches new brand Monte Bianco
Clothing Culture launches new brand Monte Bianco
16
Feb '17
Harish Nayak, VP-Sales (2nd from left); Vijaylaxmi Poddar, MD (3rd left); Pooja Dhoot, Director (4th left); Shriniwas Maindarge, Head Designer (4th right) and others at the launch of new brand.
Harish Nayak, VP-Sales (2nd from left); Vijaylaxmi Poddar, MD (3rd left); Pooja Dhoot, Director (4th left); Shriniwas Maindarge, Head Designer (4th right) and others at the launch of new brand.
Clothing Culture Ltd. has launched its new brand Monte Bianco, a collection that is Not So Formal along with the logo of the brand. Monte Bianco is a high fashion semi-formal brand, designed specifically for young professionals and is a bridge to the aspirations of these young professionals. The aesthetic, uncluttered and clean look makes it stand out.

The brand highlights the fact that whether at work, at play or anywhere else, the essence of one’s personality both literally and figuratively is visible. The consumer profile for the brand is young professionals in the age group of 23- 35 years, urban youth who understand fashion and want to make a bold statement. The brand will be launched in more than 250 outlets with a combination of multi brand outlets and selective large format stores.

The unveiling of the logo garbed the eyeballs and was launched recently at an event held in Mumbai by Vijaylaxmi Poddar, managing director and Pooja Dhoot, director of Clothing Culture. Post the unique launch of the logo, the collection of Monte Bianco was displayed by some of the most talented and the exceptionally good looking models from the industry.

The showstopper for the evening, model-actor Dino Morea, added a touch of finesse to the event. He said, "Monte Bianco, is here to change the way we look at menswear. The fit and the comfort of the brand are to watch out for! It makes me look dapper and stylish and definitely gives me the Hatke look."

Clothing Culture Ltd is part of the Rs 4,500-crore conglomerate Balkrishna Industries. The company had launched the SIN Denim brand in 2013 and in a short span of three years it became one of the most innovative and the most youth centric brands. The brand SIN Denim also has many accolades to its name, with its presence in India, Middle East, Dubai and Sri Lanka. (KD)

Fibre2Fashion News Desk – India


Must ReadView All

Sanjay K Jain, managing director, TT Ltd

Textiles | On 21st Sep 2017

TT’s Sanjay Jain elected new chairman of CITI

The Confederation of Indian Textile Industry (CITI), the apex body...

Textiles | On 21st Sep 2017

NRF urges US lawmakers to lower corporate tax rates

The National Retail Federation (NRF) has written to the US Senate...

Apparel/Garments | On 21st Sep 2017

UK fashion exports £10.7 bn in 2016; highest till now

Exports of British fashion goods rose to £10.7 billion in 2016, the...

Interviews View All

Jim Desai
Blaiva Fabricaa

Fashion industry likely to remain labour-intensive in coming years

Akash Khetan
Narayan Tex Fab

I find it hard to find professionals in Surat

Hannah Lane
Redress

Encouragement from brands will motivate supply chains to become more...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Nisha Chanda
Whistling Woods International School of Fashion

<div>A lack of upgraded courses in costume designing and fashion as per...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

September 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
74.5%
No
12.8%
Skip
12.8%

Total Votes: 47

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.7%
No
25.5%
Skip
12.8%

Total Votes: 47

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.2%
No
6.4%
Skip
6.4%

Total Votes: 47

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
70.2%
No
10.6%
Skip
19.1%

Total Votes: 47


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search