Home / Knowledge / News / Fashion / DLF Brands exits luxury fashion; steps into mass apparel
DLF Brands exits luxury fashion; steps into mass apparel
22
Oct '16
DLF company’s retail arm DLF Brands has decided to exit the luxury fashion business and focus on the mass apparel market in India. The organisation, which runs fashion brands mall Emporio, has already parted ways with premium brands like Salvatore Ferragamo, Mango and Girogio Armani. It also closed down a couple of its DKNY stores in the country.

Out of the seven stores run by DLF Brands, five are still operational and the company does not plan to open new DKNY stores, Timmy Sarna, managing director of DLF Brands told a leading daily. He also said that the DLF Brands does not want to be in the luxury fashion business because scaling it up is difficult, considering that there are not many locations in India to sell luxury fashion apparel.

The company wishes to focus on mass brands and already has profitable businesses like Mothercare, a British retailer of products for children and expectant mothers, which is likely to rake in Rs 300 crore this year. The company plans a growth of Rs 1,000 crore for this brand in the next three years. There are currently 109 Mothercare stores and the company wants to increase the number to 300. As major part of production for Mothercare is now happening in India, its prices are likely to come down.

DLF Brands had also shut down its Boggi Milano stores in India, back in 2014. (KD)

Fibre2Fashion News Desk – India


Must ReadView All

US commerce department finds dumping of low melt PSF

Textiles | On 20th Jun 2018

US commerce department finds dumping of low melt PSF

The US department of commerce (USDC) has announced affirmative final...

Courtesy: Aditya Birla

Textiles | On 20th Jun 2018

'Growth of VSF yarn industry is difficult'

Growth for the viscose filament yarn (VSF) yarn industry is...

Comfort USP of Sensitive Fabrics range of Eurojersey Spa

Apparel/Garments | On 20th Jun 2018

Comfort USP of Sensitive Fabrics range of Eurojersey Spa

Italian company Eurojersey Spa will present in 2019 new embossing...

Interviews View All

Pratik Bachkaniwala
Palod Himson Machines

Fabric processing machines are picking up

Top executives
Textile & apparel bodies

The mid-term review of FTP is progressive, growth oriented

Representatives
Textile & apparel industry

GST is a complicated and lengthy process

Sandip Bhojani, Manthan Patel

Krypthm Tradelink LLP is a Surat-based manufacturer of westernwear....

Anupam Arya

<div>Jaipur-based Fabriclore Retailing Pvt. Ltd. is attempting to revive...

Sugandha Bhardwaj

<div>New Delhi-based Brinjal Designs Pvt Ltd manufactures home furnishing...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search