Home / Knowledge / News / Fashion / Fashion brand Monte Carlo launches new brand 'Rock.It'
Fashion brand Monte Carlo launches new brand 'Rock.It'
Dec '17
Courtesy: Rock.It
Courtesy: Rock.It
What: Fashion brand Monte Carlo has launched a new fitnesswear brand Rock.It for men

Who: Monte Carlo Fashions Limited, based in India, is an apparel retailer and manufacturer of woollen and cotton garments for men, women and children.

USP: The brand provides attire for work-out and sports for men made up of terry, fleece and 100 per cent polyester fabrics imported from Korea, Taiwan and other Asian countries.

Collection: The collection includes a varied range of jackets, sweat pants, knitted lowers, woven lowers, knitted shorts, polo t-shirts, crew neck and V neck t-shirts. Processed with state-of-the-art technology, the garments feel good and comfortable to the skin during excessive physical activities. They are sweat absorbent, super-flexible, breathable, anti-static, quick-dry and anti-microbial. Inspired from the most trending couture designs across the world, the clothing range is elite and unique – perfect wear for a workout or a jog. Every style has only 300 pieces to maintain the exclusiveness of the collection.

‘Go ahead, don it, Rock.It’, is the guiding philosophy of the new range.

Price points: Rs 1,299 onwards

Available: On prominent e-commerce platforms and on rockit.co.in

Special remarks: “We understand the need of adding a fashion element while you are in a gym, a park or in a playground. To make our consumers stand out in the crowd, we have taken a conscious decision to make just 300 number of pieces of every style to keep the exclusivity of 'what our customer wears’ alive. So next time when you are working out you will not find any other person in the same attire. We commit to keep your wardrobe exclusive in these 300,” said president of Monte Carlo, Rishabh Oswal.

Fibre2Fashion News Desk – India

Must ReadView All

May 31 deadline for registration of chemicals under REACH

Textiles | On 23rd May 2018

May 31 deadline for registration of chemicals under REACH

May 31 is the final deadline for companies to register all chemicals...

US cotton production projected to decline in 2018: USDA

Textiles | On 23rd May 2018

US cotton production projected to decline in 2018: USDA

US cotton production is forecast at 19.5 million bales, nearly 7 per...

Pakistan's textile exports up 8.13% in July-April FY18

Textiles | On 23rd May 2018

Pakistan's textile exports up 8.13% in July-April FY18

The value of textile and garment exports from Pakistan increased by...

Interviews View All

Victor Chao

‘In future, clothing boundary lines will become increasingly blurred.’

Hugo Boss

'Hugo Boss works with carefully selected sourcing partners'

Ajay Ghariwala
Luthra Group

We are ready to adopt or follow every opportunity

Rikesh Mistry

Jupiter Comtex Pvt Ltd, established in 1973, started its textile machinery ...

Suresh P Bagrecha

Komal Texfab, founded in 1981, is into manufacturing of knitted fabrics,...

Apurva Kothari

No Nasties was the first fashion brand in India to make 100 per cent...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Kevin Nelson

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Anisha Chaudhari
Threads & Shirts

Threads & Shirts is a freshly-tailored concept providing men/women a...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

May 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Advanced Search