Flipkart's Trendstalk platform to help designers

24 Dec '15

2 min read

India's e-commerce giant Flipkart has partnered with Italian fashion company Pitti Immagine, India's Arvind and designers including Timzy Batra and Prithvi Rao to help sellers on its marketplace create designs in line with global trends.

Flipkart's recently launched Trendstalk platform carries insights on global fashion trends - including colour palettes, cuts, designs and fabric direction - as well as forecasts to help sellers create and list products that buyers would likely look for, according to media reports.

Rishi Vasudev, VP (fashion) at Flipkart said the exercise is aimed at 'democratising' fashion and giving a chance to budding designers, exporters and brands to create a niche for themselves in line with current and next season trends. "This data was earlier only available to big fashion houses and brands," he said.

Apart from sharing trends and insights on the seller portal, Flipkart is also organising offline workshops every season to handhold these sellers through their next collection.

Vasudev said fashion is Flipkart's fastest expanding category with a growth rate of 10 per cent month-on-month, and hs recorded a 300 per cent growth over the past year. Through the latest initiative, Flipkart is looking to target about 5,000 independent fashion category sellers.

The growth in ecommerce has benefitted apparel more than any other category. Fashion has become an online success, largely due to easy and free returns, innovative visualisation tools and the presence of customer reviews.

According to a recent report, clothes, accessories and shoes comprise the highest browsed and bought categories online in the Asia-Pacific market.

Flipkart currently has more than 30 million products across 70 categories including books, electronics, lifestyle, etc. (SH)

Fibre2Fashion News Desk – India

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