Company: Innamorato European Fashion
Location: Bandra west, Mumbai
Area: 325 sq. ft.
Product profile: Women’s party and brunch dresses, jeans, tops and t-shirts for men
Catchment area: premium and mass
Store design | Interiors & VM | Fixtures: Interiors and fixtures are Italian designs keeping in mind the logo colours which are silver and black. All the interiors are assorted mix but mainly European.
The silver and black palette colours combine to create a graphically chic setting in which the gorgeous apparel will be displayed. The clothing store has a combination of classic touches with modern flair. Lighting has been given the utmost attention and a combination of track lights, coin lights lamps sconces and picture lights have been used. The store has a free-form layout so customers meander around the racks of clothing or shop's perimeter.
About the company: Innamorata is European Fashion house founded by three close friends and fashion enthusiasts, Rahul, Rishi and Vivek. Launching its flagship store in Mumbai this October 2016, Innamorata is one of the first company in India to manufacture and import European fashion from EU hubs like Milan, Barcelona, Paris, London, Lisbon. The flagship store in Mumbai will house designer wear fashion from Italy and Turkey and soon will introduce Spanish and Portuguese fashion this Diwali.
Innamorata assures that it shall provide its customers the latest and in-season clothing throughout the year at affordable rates, in-store as well and is planning go online post Diwali. With offices in Milan and Barcelona, Innamorata aims provide an edge by staying ahead of its competition with all other international brands in Mumbai by providing the highest quality fabric and unique designs manufactured from the factories known for making various other international brands.
The brand will house European fashion and change their collection every 15-20 days to always stay ahead in fashion and remain trend setters. Keeping the momentum alive, Innamorata is also looking at expansion and will be opening their second store in New Delhi by April 2017 and the third store in Mumbai by late November 2017.
Fibre2Fashion News Desk – India
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