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Isko I-Skool Denim Award to be held at CIFF
08
Feb '16
The Isko I-Skool Denim Award will open new avenues for students during the trade show CIFF as new partners and schools will participate from all over the world for the Denim Design Award.

“Supporting the future of fashion and the denim industry by sponsoring the most talented youths; this is and will always be Isko I-Skool's goal,” said Marco Lucietti, global marketing director of Sanko/Isko division.

According to an Isko press release, the edition will be a huge success, with an increasing number of students and schools, more technical partners and some of the most popular denim brands participating in the event.

The award is given through two contests; one dedicated to fashion design students through the Denim Design Award, and the other to marketing students through the Denim Marketing Award.

“Avery Dennison RBIS, Mavi and Archroma will be the gold partners of the edition, working with the students side by side through the design and industrialisation phases,” Isko said.

Vogue Talents, the project conceived by the international fashion magazine Vouge, will be one of the driving forces of the Denim Design jury, alongside other soon-to-be-announced key members.

“Vogue Talents will also honour one of the shortlisted design competitors with a special mention,” the press release added.

In the contest, students will be guided through the industrialisation phases in dedicated seminars held by Creative Room with the support of Tonello laundry and C&S garment maker.

Avery Dennison RBIS will task students with designing a complete branding concept for their designs and communication.

Students will have the opportunity to develop innovative branding and embellishments with Avery Dennison RBIS, which will be showcased on their final garments.

Mavi another participating brand will oversee the creations of the athleisure mood, who will be joined by denim brand Ralph Lauren, Swarovski, Replay and Haikure.

As of date, fashion schools like Chelsea from UK, Esmod Munich from Germany, IUAV from Italy, Artesis Plantijn University College from Belgium, Polimoda from Italy and FIDM from USA have confirmed their participation.

“New participating schools include Nuova Accademia di Belle Arti of Milan (NABA) from Italy and AALTO from Finland,” the press release stated.

As per Isko, this edition of Isko I-Skool is increasingly global, and reaches overseas to include the latest emerging markets that will definitely be key to tomorrow's industry.

The Denim Design Award will ask students to develop innovative denim designs around three main moods; Renovated Denim Icons, Athleisure and Jool. (AR)

Fibre2Fashion News Desk – India

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