The second half of 2021 showed significant improvement in terms of revenues, margins and cash generation, Prada said in a press release.
Sales in DOS, including e-commerce, in the second half of the year, grew 27 per cent as against 2020 and 21 per cent in comparison to 2019, both at constant exchange rates. A significant increase in EBIT was posted, supported by the higher contribution from the retail channel as well as by full-price sales. Rationalisation of the wholesale channel continues, consistent with the group’s strategy.
"2021 was a year full of challenges but we proved to be ready and quickly responded to the needs of an extremely dynamic market, putting in place actions that allowed us to understand changes in consumer behaviour effectively. The Prada Group has the capabilities and resources to set it apart and deliver on its future growth objectives," Patrizio Bertelli, chief executive officer of Prada S.p.A., said.
Fibre2Fashion News Desk (RR)