Home / Knowledge / News / Fashion / Kishore Biyani sceptical about online fashion retail
Kishore Biyani sceptical about online fashion retail
May '16
Future Group founder and CEO Kishore Biyani is disdainful towards the online fashion retailing business, and insists that he doesn't find “model of spending so much money to acquire a customer”, appealing.

“The cost of doing business in online fashion retail is not profitable,” he said at the re-launch of the Future Group's Central Store in Bengaluru on Thursday.

Furtue Group had to spend almost Rs 90 crore to make the 110,000 sq ft store more contemporary and upscale.

Biyani's dislike for online fashion retail seems surprising given that fashion is the most profitable category for online retailers such as Flipkart, Myntra, Jabong and Amazon India.

But he stresses that he has the numbers to back his argument.

“In the online model, the minimum cost of acquiring a customer is 20 per cent of total sales, but for us, it 2-2.5 per cent of total sales. So, there is no comparison between the two models. At the moment, no, we won't get into online fashion retail,” said Biyani.

He acknowledges the competition posed by online fashion retail companies. And the re-launch of Central is part of his strategy to take on online rivals. The store now houses designer brands such as Satya Paul and high-street fashion brands such as Tommy Hilfiger and Global Desi. It has also more than doubled the number of brands available in the store from 200 to 500.

“Competition is making us work harder. To compete with the new businesses, we need to make it all about the experience and seduction in order to make them spend more money,” Biyani said. (SH)

Fibre2Fashion News Desk – India

Must ReadView All

Textiles | On 27th Oct 2016

Teijin Frontier develops Solotex RC lightweight fibre

Teijin Frontier Co. Ltd, fibre products converting company and part...

Tosha Hays addressing the conference. Courtesy: College of Family and Consumer Sciences, UGA

Textiles | On 27th Oct 2016

Industry experts discuss future of fabrics at UGA

Industry experts, researchers and military officials discussed the...

Courtesy: Global Denim Awards

Fashion | On 27th Oct 2016

Anbasja Blanken & Italian mill ITV Denim win GDA

Dutch designer Anbasja Blanken and Italian mill ITV Denim was the...

Interviews View All

Saket Garg
Garg Corporation

The biggest challenge is lack of skilled workforce and competition from...

Rahuul Jashnani

‘Online economy has changed the whole dynamics of buying habits.’

Victor Chao

‘In future, clothing boundary lines will become increasingly blurred.’

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Marcel Alberts

Coating at a fibre level is a practice not usually seen in the...

Eric Scholler

The Indian market has huge potential in technical textiles, and by far,...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Sonam & Paras Modi

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

October 2016

October 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Advanced Search