Home / Knowledge / News / Fashion / Liva is associate sponsor for AIFW AW 2016
Liva is associate sponsor for AIFW AW 2016
13
Oct '16
Courtesy: Liva
Courtesy: Liva
Liva, a natural fluid fashion fabric brand from Birla Cellulose, has collaborated with Fashion Design Council of India (FDCI) as an associate sponsor for the Amazon India Fashion Week (AIFW) Autumn Winter 2016, currently ongoing in New Delhi. Liva will offer an exclusive fabric innovation service to the designers through kiosks across cities.

Speaking on the collaboration, Manohar Samuel, president - marketing & business development, Birla Cellulose said, “We are excited to collaborate with FDCI as an associate sponsor. At AIFW, our objective is to interact and engage with the fashion designers and highlight Liva's fashion adaptability. Liva fabric is innovative and natural, made of wood pulp, which delight consumers with its comfort and fluidity.”

“Designers in India are exceptionally creative with great consumer insight. In past few seasons, Liva fabrics have been sculpted into exquisite fashion apparels appreciated by consumers across the globe. We intend to provide support through a robust supply chain entirely created for off-the-shelf requirements of Liva fabrics through 'Liva Fluid Center Kiosks', he added.

Sunil Sethi, president, FDCI said, “We are happy to be associated with the Aditya Birla Group and the support they offer to the designers and the fashion community is appreciable. Fabrics are an important part of fashion garments and innovative and natural fabrics work best to get creativity in the silhouettes.” (HO)

Fibre2Fashion News Desk – India


Must ReadView All

Apparel/Garments | On 26th Sep 2017

US raises annual AGOA quota for textiles

The US Committee for the Implementation of Textile Agreements has...

Textiles | On 26th Sep 2017

Gujarat hopes extended textile policy to attract Rs 5000 cr

The Gujarat government feels that its recent decision to extend its...

Apparel/Garments | On 26th Sep 2017

Cash burn by e-tailers in India may double during festivals

During this year’s festival season, which has already started,...

Interviews View All

Headhonchos
Indian fashion industry

Organic the first choice of any environment-conscious person

Sanjay Desai & Ashish Mulani
True Colors

Digital textile printing will be the technology of the future

Smith Vaghasia
Sanado India

Online remains the best destination for shopping

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

September 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
75.0%
No
12.5%
Skip
12.5%

Total Votes: 48

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
62.5%
No
25.0%
Skip
12.5%

Total Votes: 48

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.5%
No
6.3%
Skip
6.3%

Total Votes: 48

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
70.8%
No
10.4%
Skip
18.8%

Total Votes: 48


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search