Home / Knowledge / News / Fashion / Myntra acquires Witworks for smart wearables
Myntra acquires Witworks for smart wearables
16
Apr '18
Courtesy: Myntra
Courtesy: Myntra
E-commerce giant Myntra has acquired Witworks, a Bangalore-based technology start-up, focused on producing smart wearable devices and their underlying software. As part of the acquisition, Myntra has inducted the team into its Innovation Labs; further strengthening the company’s robust technology team and augmenting its product development capabilities.

This acquisition will enable Myntra to develop wearable products for their in house brands as well as leverage the technology to drive innovation and enhance consumer engagement in the future.

"Wearables is currently a 300 crore industry in India and is growing rapidly, with online contributing 60 per cent to the total business. This acquisition will help us to solidify our position in this segment and enable us to develop and launch cutting edge wearable products like smart shoes, connected smart watches and interactive/intelligent clothing with biosensors," Jeyandran Venugopal, chief technology officer, Myntra.

Witworks Consumer Technologies was founded in 2014 by Somnath Meher, Ankit DP and Chandrashekhar Iyer, alumni of IIT-Kharagpur. It launched its flagship wearable device, the Blink Watch in 2016, which operates on their voice-based platform, Marvin OS. The platform integrates a host of native and third party services capable of innovative voice and visual interactions, designed specifically for wearable devices. The company also has a range of audio and fitness wearable devices, under the same brand. Witworks has a dedicated product development and marketing team, with capabilities to produce devices in India as well as in global production houses. (RR)

Fibre2Fashion News Desk – India


Must ReadView All

Courtesy: Pexels

Fashion | On 23rd Jun 2018

Nigerian bank launches N1 bn fund for fashion entrepreneur

Nigeria’s Bank of Industry has set aside 1 billion Naira (N) to...

Courtesy: Tayal

Textiles | On 23rd Jun 2018

Tayal textile factory in Algeria starts exports to Turkey

Algeria’s largest textile factory, the joint Algerian-Turkish company ...

Courtesy: Manhattan Beachwear

Fashion | On 23rd Jun 2018

Manhattan Beachwear in global partnership with BCBG Group

Manhattan Beachwear, the largest swimwear manufacturer in the US, has ...

Interviews View All

Amit Jain
Shingora Textiles Ltd

‘In terms of fabric, the fastest growing category for us is a blend of...

Top executives
Textile industry

GST has levelled the playing field to an extent

Rahuul Jashnani
Jashn

‘Online economy has changed the whole dynamics of buying habits.’

Urmil Arya

Sushila International, a well established textile organisation established ...

Rajat Jaipuria

Activewear brand Soul Space promotes organic cotton farming and...

John Kelley

Textile Events is one of the largest textile fair in the United Kingdom,...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Amiben Shroff
Shrujan

From its modest beginning in the late 1960s, Shrujan has grown into a...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search