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Myntra to buy Hrithik Roshan's HRX brand
25 Jul '16
4 min read
According to Punwani, Myntra's strength in analytics, data and the online channel and HRX's product vision and strength in building brands, will enable the latter to become a massive brand over the next 3-5 years.
“ With this deal, our strategy and brand vision is completely aligned with Myntra's,” he said.
“Private brands help retailers in two ways. One, they have better margins than external brands,” said Pinakiranjan Mishra, national leader for retail and consumer products at consulting firm EY.
“Secondly, private brands also give more power to retailers. When you have your own brand, it helps keep competing, external brands on their toes. When a retailer owns a brand, they learn about merchandising and branding and it helps them in negotiating with external brands.” (SH)
Fibre2Fashion News Desk – India
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