Home / Knowledge / News / Fashion / 'Oh So Zoe' launched with Rachel Zoe Collection
'Oh So Zoe' launched with Rachel Zoe Collection
28
Jun '11
Neiman Marcus has announced the launch of the “Oh So Zoe” interactive challenge to coincide with the introduction of the Fall 2011 Rachel Zoe Collection at Neiman Marcus. The winner of the challenge will meet Rachel Zoe and Ken Downing, Neiman Marcus Fashion Director at our Los Angeles store, and will receive a $2,500 gift card to Neiman Marcus.

“Oh So Zoe” will run from June 28th through July 18th and is accessed through the Neiman Marcus Facebook page Oh So Zoe Challenge. The interactive contest presents fans with two tasks:

First, fans will be encouraged to create and submit virtual ensembles from the Rachel Zoe Collection and some of Zoe's favorite designer jewelry. Fans can select from a variety of styling occasions including: Jet Set, City Dressing, Life's a Red Carpet, Corporate Identity and Know Thyself.

Once the styling is complete, fans will describe their created ensembles channeling Rachel Zoe's unique way with words. The completed looks and the story can be shared with other Facebook Fans and will be collected in a submission gallery on the Neiman Marcus Facebook page.

“Neiman Marcus is pleased to be partnering with Rachel Zoe,” said Wanda Gierhart, Chief Marketing Officer for the Neiman Marcus Group. “We are delighted with the merchandise from the line and look forward to debuting it online and in stores and we also look forward to allowing our customers, and Rachel Zoe's fans, the opportunity to try their hand at styling through a digital platform.”

The Rachel Zoe Collection, which is available for pre-sell at Neiman Marcus, will be available in all 41 Neiman Marcus stores in August 2011.

The Neiman Marcus Group, Inc. operations include the Specialty Retail Stores segment and the Direct Marketing segment. The Specialty Retail Stores segment consists primarily of Neiman Marcus and Bergdorf Goodman stores. The Direct Marketing segment conducts both print catalog and online operations under the Neiman Marcus and Bergdorf Goodman brand names.

Neiman Marcus


Must ReadView All

Courtesy: Ministry of Trade and Industry, Singapore

Textiles | On 22nd Feb 2018

Final version of CPTPP pact released; to be signed in March

The final version of the Comprehensive and Progressive Agreement for...

Amazon India crosses 3 lakh seller base in less than 5 yrs

Apparel/Garments | On 22nd Feb 2018

Amazon India crosses 3 lakh seller base in less than 5 yrs

Amazon recently claimed to have crossed the three-lakh seller base in ...

Gujarat finance minister Nitin Patel. Courtesy: Global Gujarat News

Textiles | On 22nd Feb 2018

Rs843 cr for MSMEs, Rs35 cr for khadi in Gujarat budget

The Gujarat government has made a provision of Rs 843 crore in the...

Interviews View All

Frank Gossmann
Rotorcraft AG

‘RT3 motto is: Do not check millimetres, check colours.’

Nitin Soni
Dolphin Jingwei Machines

Taxation policies need to be made simpler

Anavila Misra
Anavila Collection

Fashion shows are also encouraging and highlighting sustainable fashion

Liz Manning

<div><b>Liz Manning</b>, Business Development Manager at Catexel, has...

Suresh P Bagrecha

Komal Texfab, founded in 1981, is into manufacturing of knitted fabrics,...

Rikesh Mistry

Jupiter Comtex Pvt Ltd, established in 1973, started its textile machinery ...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Anisha Chaudhari
Threads & Shirts

Threads &amp; Shirts is a freshly-tailored concept providing men/women a...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

February 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
70.6%
No
12.7%
Skip
16.7%

Total Votes: 102

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.7%
No
29.4%
Skip
6.9%

Total Votes: 102

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
88.2%
No
8.8%
Skip
2.9%

Total Votes: 102

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
83.3%
No
7.8%
Skip
8.8%

Total Votes: 102


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search