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Ilaria Venturini Fendi receives WFDP award from Franca Sozzani
21
Nov '11
Ilaria Venturini Fendi was awarded the first Grand Prize by the World Fashion Development Program (WFDP), during a gala evening that took place in Seoul, South Korea, on November 14, hosted in part by the City of Seoul. Ilaria received the award by the hands of Franca Sozzani, editor-in-chief of Vogue Italia and recently appointed Goodwill Ambassador for Fashion4Development.

The prizes distinguish those innovators on all levels of the fashion industry who have made efforts to make the business more humane. The categories include, Fashion for Humanity, Fashion Design, and Green Fashion, among others.

Venturini Fendi, founder and designer of Carmina Campus that she started in 2006, was granted the prize for ethical Fashion Design, which recognizes the person who made the most notable effort to create sustainable modern fashion. Venturini Fendi uses the know-how she acquired while working for her family's illustrious fashion house for her own creative project combining sustainability, ethical production and avant-garde design.

The brand explores innovative ways to reuse materials, to save from waste, to give back to the community and to create unique items ranging from handbags to home furniture. Later, thanks to her partnership with the International Trade Centre -- a UN and WTO agency, and more specifically the ITC Poor Communities and Trade Programme which supports marginalized communities of micro-producers in developing countries, she moved to work in Kenya and Uganda to produce semi-finished items.

Together with the ITC she later developed the first Carmina Campus line entirely made in Africa using locally sourced reclaimed materials. Today, this line is marking its third season. NOT CHARITY, JUST WORK, is the project's tagline, based on the idea that sustainable development can be achieved by providing valuable know-how and creating real jobs.

Winning the Fashion for Humanity award was Angelina Jolie, the UNHCR Goodwill Ambassador.

WFDP is an established non-profit charity organization with international outreach whose purpose is to create development and contribute to economic recovery through fashion, in cooperation with several related United Nations entities, NGO's, the Fashion Industry and private sector. WFDP, chaired by Evie Evangelou, is the non-profit sector of "Fashion 4 Development" a project originally founded in 1996 by supermodel Bibi Russell, fashion designer and activist supporting initiatives to harness the power of fashion's multi-billion dollar industry to help grow and sustain economies.

World Fashion Development Program (WFDP)

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