Interviews
Mercedes-Benz + IFEMA link for the realm of fashion sector
28 Dec '11
4 min read
On that occasion, Mercedes-Benz's participation enabled the company to fulfil its marketing objectives and its desire to ensure that the market clearly perceives the link that exists between the realm of fashion and the motoring make.
Mercedes has been the leading brand in terms of style, innovation and quality for some 125 years. In its capacity as an expert in vehicle design, not to mention the incorporation of technological advances and safety systems, Mercedes-Benz is a pioneer regarding the creation of exclusive and cutting-edge vehicles.
The world of fashion and haute couture is intimately associated with these values and that is why Mercedes-Benz has taken it upon itself to sponsor the leading fashion events throughout the world in recent years. Since then, the Mercedes-Benz brand has been associated with the names and concepts of the grand fashion shows that take place throughout the world.
The catwalks sponsored by Mercedes-Benz enjoy a highly positive image in the media and among members of the public who follow the world of fashion.
This Spanish Fashion Show, which has 54 editions behind it, constitutes a grand forum for the promotion of Spanish fashion. It is also the best indicator regarding the diverse creative scene that exists in Spain.
At its last edition, which took place in September 2011, the Show welcomed more than 50,000 people over a period of five days, offering them a detailed insight into the latest fashion ideas and trends, as presented by the leading Spanish designers. The next edition of Mercedes-Benz Fashion Week Madrid will take place from 1 to 5 February 2012 in Hall 14.1 at Feria de Madrid.
Mercedes has been the leading brand in terms of style, innovation and quality for some 125 years. In its capacity as an expert in vehicle design, not to mention the incorporation of technological advances and safety systems, Mercedes-Benz is a pioneer regarding the creation of exclusive and cutting-edge vehicles.
The world of fashion and haute couture is intimately associated with these values and that is why Mercedes-Benz has taken it upon itself to sponsor the leading fashion events throughout the world in recent years. Since then, the Mercedes-Benz brand has been associated with the names and concepts of the grand fashion shows that take place throughout the world.
The catwalks sponsored by Mercedes-Benz enjoy a highly positive image in the media and among members of the public who follow the world of fashion.
This Spanish Fashion Show, which has 54 editions behind it, constitutes a grand forum for the promotion of Spanish fashion. It is also the best indicator regarding the diverse creative scene that exists in Spain.
At its last edition, which took place in September 2011, the Show welcomed more than 50,000 people over a period of five days, offering them a detailed insight into the latest fashion ideas and trends, as presented by the leading Spanish designers. The next edition of Mercedes-Benz Fashion Week Madrid will take place from 1 to 5 February 2012 in Hall 14.1 at Feria de Madrid.
Feria de Madrid (IFEMA)
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