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maurices Main Street Model search is on
Jan '12
maurices launched its second annual Main Street Model Search. The young women's retailer is looking for 12 real girls in all sizes to model maurices clothing in upcoming fall, holiday and spring campaigns. Models will be selected through maurices Main Street Model Search.

"Through last year's Main Street Model Search, we were able to express maurices' passion for embracing real girls from hometowns across America," says Brad Hartmann, maurices vice president of marketing. "We're excited to give another group of women the opportunity to live their dream of modeling while demonstrating what the maurices brand is all about: fashion, fun and giving back."

Women ages 18 and older can enter maurices Main Street Model Search online. They'll need to upload photos of themselves, write a short essay and provide other key details. Full model contest rules should be reviewed before entering.

Stylist and fashion designer Christopher Straub from Lifetime's "Project Runway" will once again be part of the judging panel. Straub launched Christopher Straub for maurices -- a line of clothing, accessories and a fragrance -- in November 2011. His second line for maurices will be unveiled this spring.

Straub was thrilled when maurices invited him to be part of its second model search. "It was incredibly rewarding to be part of last year's contest. I met so many wonderful people who were beautiful on the inside and out. I can't wait to be part of selecting the next maurices Main Street Models."

Judges will select models based on appearance and how well they represent the maurices image. The top 12 models will each receive a photo shoot in one of three iconic destinations in the U.S. and national exposure at maurices locations, www.maurices.com, mailers and social media; a $1,500 maurices gift card; and $7,500 for a charitable makeover to be awarded directly to a community or charitable organization in her hometown.

Women can enter online now through February 13. Online voting is open from February 27 through March 19, with people receiving a surprise coupon offer from maurices every time they vote, plus a chance to win as much as $1,000 in gift cards. Online voting will narrow the field of contestants to 100 who will be required to create a video as part of their submission. maurices will select 20 models for a final casting call in Minneapolis, Minn., the week of April 16. The top 12 models will be announced April 23.

maurices, a division of Ascena Retail Group Inc, is the leading hometown specialty store and authority for the savvy, fashion-conscious girl with a twenty-something attitude.


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