Home / Knowledge / News / Fashion / 'Styling 101' defines importance of designing and styling
'Styling 101' defines importance of designing and styling
Mar '12
“Understanding an artist's vision and recreating it” is the job of a stylist said one of the panelists at the sixth edition of the Fashion Workshop Series at Lakmé Fashion Week Summer/Resort 2012.

A knowledge sharing session that takes place every season at Lakmé Fashion Week, this season hosted “Styling 101”- a session on styling at Summer/Resort 2012 in partnership with International Institute of Fashion Design (INIFD).

The workshop this season highlighted the importance of styling in the fashion industry and the role of a stylist. The key point discussed centered on the nuances of styling for movies, fashion shows, fashion shoots or commercial shoots.

The session that was moderated by Nonita Kalra, Editor-In-Chief of ELLE India emphasized on the various kinds of stylists involved in the industry. Veterans like designer and popular Bollywood stylist - Aki Narula, designer Neeta Lulla, renowned photographer Farrokh Chothia and INIFD Corporate Director - Ritu Kochhar shared their experiences as part of the eminent panel for the workshop series.
Discussion points at the workshop:

- The increasing overlap between Fashion Designing and Styling
- The panelist explained that the elements of fashion designing and styling are different entities and need to be treated separately. The Indian fashion industry has evolved over the years and there are defined roles for a designer and a stylist

- Difference between a Fashion Magazine Stylist and a Movie Stylist
- The panel clarified to the audience that a fashion magazine caters to a very niche audience and movies have a mass appeal. Movie styling becomes a fashion statement and scores of people follow them
- On the other hand fashion magazines have helped bridge this gap and are now being followed as well

Sharing her views, designer Neeta Lulla said, “Styling is having the right attitude and working in sync with everyone present. A designer is very attached and emotional about his clothes so a stylist plays a very important role and determines the success of a show with the right amount of styling”.

“Styling for films is rewarding when people follow your trends and it becomes a fashion statement. But there are different aspects to styling and you are working with several people on a movie set for doing so. Understanding the character that will have a mass appeal is an integral aspect of it”, discussed Aki Narula.

Ace photographer and panelist Farrokh Chotia said, “The industry has evolved over the years and there are defined roles for each. A stylist needs to have a fine eye for details during a commercial shoot that helps a photographer capture the best shots”.

Thanking everyone present for the workshop Ms. Ritu Kochhar, Corporate Director, INIFD said, “Every season this thoughtful exercise is conducted on this platform where experienced people from the industry come together to share and exchange ideas with students and everyone present here.”

“These workshop series support our commitment of spreading fashion and design education and help understand fashion in a new meaning and as a new learning. Our aim is to strengthen the recognition that our students receive on a platform like Lakmé Fashion Week and take fashion education to the masses. We are proud of our association with LFW and hope to change the learning landscape for thousands of students across the country”.

Lakme Fashion Week

Must ReadView All

Courtesy: Fancycrave.com from Pexels

Apparel/Garments | On 22nd Jun 2018

EU's retaliatory duty on US apparel takes effect

As part of the three-pronged response outlined by the European...

NCC applauds House passage of farm legislation

Textiles | On 22nd Jun 2018

NCC applauds House passage of farm legislation

The National Cotton Council (NCC) of the US has welcomed the passage...

Courtesy: Roman Pohorecki from Pexels

Apparel/Garments | On 22nd Jun 2018

UK launches inquiry on sustainability of fashion industry

The Environmental Audit Committee of the UK Parliament has launched...

Interviews View All

Top executives
Textile industry

Union budget 2018-19 will have positive impact on apparel industry

Akash Khetan
Narayan Tex Fab

I find it hard to find professionals in Surat

Binoy Ravjani
Hero's Fashion

‘One of the recent trends in hand block printing is the indigo process,...

C Dhandayuthapani

MAG Solvics Private Limited was established in 1991 to design and develop...

Sandip Bhojani, Manthan Patel

Krypthm Tradelink LLP is a Surat-based manufacturer of westernwear....

Kamal Kulshreshth

Colorjet is among the fastest-growing wide format digital inkjet print...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Advanced Search