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UK designer Vivienne Westwood hits Paris in Merino style

22 Mar '12
3 min read

The Vivienne Westwood Gold Label show took place at the prestigious Cité de la mode et du design at Paris Fashion Week (PFW), to showcase the latest Autumn- Winter 2012/13 collection.

In an historic partnership with The Woolmark Company, Vivienne Westwood celebrates the finest Australian Merino wool featured in knitted and woven garments as seen in the new collection. Highlights include 100% Merino wool jersey 'intimo' button down one pieces tailored to the body and pleated style fine knit skirts in Autumnal shades.

With a design record spanning over forty years, Vivienne Westwood, the designer and iconic British brand is recognized as one of the most influential fashion designers in the world today. With a rich history of creating fashion and generating influence, Vivienne Westwood is renowned for using different forms of wool and noble fibres in her collections and has always been an avid support for the use of wool in fashion.

'Wool is one of the world's great natural fibres, famous for its versatility and comfort - warm in winter, cool in summer, it is incredibly versatile,' explained Ms Westwood.

'When I began as a fashion designer, well over thirty years ago, I succeeded in re-introducing into fashion the idea of fine knitwear, the English twinset. Everybody loves this fine knitwear. It's so light, so comfortable. You can add more than one layer and it looks great.'

Stuart McCullough, CEO of Australian Wool Innovation, owners of The Woolmark Company said, 'We are very pleased to have one of the world's most influential and important designers of our time, Vivienne Westwood, showcasing Merino wool at its finest. Merino wool is a beautiful natural fibre; Vivienne Westwood highlights its modernity and relevance in high end fashion.'

The Vivienne Westwood Autumn - Winter 2012/13 Gold Label collection and special edition Merino wool pieces will be available worldwide from selected Vivienne Westwood stores.

With a design record spanning over forty years, Vivienne Westwood, the designer and iconic ish brand is recognized as one of the most influential fashion designers in the world today. Through an extensive distribution network, Vivienne Westwood clothes and products are sold in more than 80 countries (across all five continents) including: UK, France, Italy, Russia, Hong Kong, Japan, South Korea, Taiwan, Singapore, China, Beirut, Australia and USA.

Vivienne Westwood is one of the last independent global fashion companies in the international fashion arena. At times thought provoking and always avant-garde, this brand is more than about producing clothes and accessories - its three dimensional culture also captures the imagination, raises awareness and generates positive action.

Vivienne Westwood

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