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'Gucci for UNICEF' a fifth alabaster collection
22
Aug '12
In its seventh year of partnership with UNICEF, Gucci is pleased to introduce a special edition “Gucci for UNICEF” Boston bag. As in previous years, Gucci will donate 25 percent of the retail price of each bag to support UNICEF education programs. Gucci’s donations from sales of the Boston bag will benefit UNICEF’s “Schools for Africa” and “Schools for Asia” initiatives, which aim to provide access to quality basic education for millions of children. Over the past two years, the “Gucci for UNICEF” bags have generated more than 2 million USD for UNICEF.

As an on-going commitment to the partnership, Creative Director Frida Giannini designed this new version of the House’s signature Boston handbag in luxurious micro Guccissima leather. A soft shade of alabaster characterizes this style, in calfskin and featuring a double top handle, detachable shoulder strap and light gold hardware. The iconic interlocking GG, embossed onto the leather by the House’s Florentine artisans, recalls the initials of founder Guccio Gucci. Meanwhile the classic, functional shape makes for a timeless yet contemporary accessory.
 
Giannini, honored in 2011 by the U.S. Fund for UNICEF at the inaugural Women of Compassion Luncheon, commented, “For the fifth consecutive year, I am proud to dedicate a classic Gucci handbag to benefit UNICEF’s ‘Schools for Africa’ initiative and for the first time UNICEF’s new ‘Schools for Asia’ initiative. Our support of these initiatives is a priority for us all at Gucci, and I hope this new Boston bag will allow our customers to join us in our efforts to improve the difficult situation children face in sub-Saharan Africa and rural areas in China.”
 
“This year’s ’Gucci for UNICEF’ campaign will  help to provide thousands of children in Malawi, Mozambique and China with access to a quality education through UNICEF’s ‘Schools for Africa’ and ‘Schools for Asia’ initiatives”, said Leila Pakkala, Director of UNICEF’s Private Fundraising and Partnerships Division. “For most children in sub-Saharan Africa and parts of Asia, education represents the only way out of a life of entrenched poverty. We are grateful to Gucci for their ongoing commitment to UNICEF and their support in building a brighter future for these children.”

Gucci


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