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Jimmy Choo opens its 2nd boutique in Mumbai, India
14
Sep '12
Jimmy Choo celebrated the opening of its 2nd boutique at Palladium, Mumbai with the launch of an exciting concept Choo 24:7 STYLEMAKERS, over a glamorous cocktail evening at the newest concept restaurant in South Mumbai, Ellipsis.
 
The evening saw some of the most stylish women of the city photographed for the interactive microsite that celebrates the global style of Jimmy Choo. A decadent evening bathed with flowing Bouvet Laudbay champagne, laughter, chatter, high heels & glittering handbags.
 
Ellipsis was also transformed into a glamorous environment bathed in pink light with different visual elements to reflect the persona of the brand. The use of the Choo 24:7 imagery & elegant display of the latest Fall Winter Collection created a strong visual identity for the event.
 
‘Choo 24:7 Stylemakers’, is an interactive microsite at www.choo247.com and accessible via www.jimmychoo.com that brings to life the personality of Choo 24:7, the brand’s ‘perfect shoe wardrobe’ of iconic Jimmy Choo styles. Mirroring the creative concept for the brand’s advertising campaign, the site celebrates street style photographic reportage with an image gallery showcasing stylish fans wearing Jimmy Choo across time zones, day to evening, 24:7.
 
Jimmy Choo encompasses a complete luxury lifestyle brand. Women’s shoes remain the core of the product offer, alongside handbags, small leather goods, scarves, sunglasses, eyewear, belts, fragrance and men’s shoes. The design direction is overseen by Creative Directors Sandra Choi and Simon Holloway, who together share a vision to create one of the world’s most treasured luxury brands. Part of Labelux GmbH, a privately held luxury goods group, Jimmy Choo has 140 stores in 32 countries and is present in the most prestigious department and specialty stores worldwide.

Jimmy Choo


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