Lana Del Rey performs for H&M's fall campaign in New York

25 Sep '12

1 min read

Hennes & Mauritz AB (H&M) celebrated the start of fall fashion and the newest ad campaign, with a private performance by the retailer’s fall star, Lana Del Rey. Around 300 guests gathered at The Wooly in New York, the downtown lounge within Manhattan’s iconic Woolworth Building.

The venue incorporated vintage wallpaper, classic brass chandeliers and antique lamps with the addition of velvet drapery to provide an alluring mystique perfect for the superstar’s performance.

The evening peaked when Lana debuted the “Blue Velvet” cover in association with the music video, shot by famed director Johan Renck. The film is a fully-plotted music video starring Lana as she sings “Blue Velvet,” which will be available to see in its entirety on hm.com from September 20th.

The print and commercial campaign feature the best of fall fashion, highlighting Lana wearing a pink angora blend sweater, printed leggings, a tweed biker jacket, and a figure hugging leather trimmed dress among others.

Hennes & Mauritz AB (H&M)

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