Journey of wool from farm to fashion on Wills stage

08 Oct '12

3 min read

SamantChauhan expressing his love for wool says “Working on The Wool Lab themes has been very exciting for me for more than a reason – achieving a pure look which comes naturally to me and brand consistency which is very well preserved in each of my collections. I loved working with wool using wool top, yarn and fabrics in the artistic manner inspired by Wool Muse” Amir Sheikh, Country Manager-India of The Woolmark Company, expressing his views said “We take this opportunity to showcase wool in the most artistic manner inspiring our Indian designers and offering trend forecast with commercially available yarns and fabrics sourced from leading manufactures around the world. Our association with FDCI and their support is overwhelming. We are pleased to announce FDCI as our official nominating partner for the next edition of International Woomark Prize 2013 in India.”

Sunil Sethi, President of FDCI said “FDCI is honoured to be associated with The Woolmark Company,India office with the common goal of promotingemerging Indian talents of the fashion industry at the global level,who are inspired to work with the wonderful fibre, Merino wool.”

The Woolmark Company

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