Mandali is a Sanskrit term meaning circle, connectedness, family; it encompasses the philosophy of the company--connecting quality craftsmanship to market, artisans to style trends, tailors and designers to finished product and consumers to the human story of slow fashion.
Hence, Mandali is a synergy not only between east and west, but also among all participants in the modern value chain. Mandali garments and textiles will be available online in January 2013.
Unique market position:
Mandali bridges a gap in the market with its emphasis on excellence in design, commitment to environmental and fair labor standards, and full range of both high-end women’s collections and lifestyle textile products. Mandali is an affordable, eco-luxury lifestyle brand which speaks to the sophisticated, creative woman who wants her wardrobe and home to reflect her belief in a sustainable world.
The Mandali brand encompasses smart casual looks with high wear ability which transition well between day and evening; its additional range of lifestyle separates includes vintage romantic nightwear, children’s wear, and project-based textiles such as do-it-yourself sewing kits, home wares and up cycled accessories.
The Mandali woman is 25-45, is confident, creative, and creates her own style with a sense of urban romance. Mandali reflects the synergy between easts and west, between artisan textile development and the style of modern life; it embodies the romance and innovation born of cultural exchange and cradle-to-cradle production.
True to our name and motto, Mandalis commitment is to design, environment, and people and to the cradle-to-cradle approach to fashion. We believe sustainable fashion is only sustainable through quality design, which wears well over time and reflects the story of its production.
We use sustainable fabrics such as handloom wool, ahimsa silk, certified organic cottons, artisan textiles, and up cycled textiles in every collection. We use only fair labor garment production and actively look FO partnering with artisan textile projects supporting innovative development in up cycling, and micro social enterprise.
Merunisha Moonilal and Shari Keller have joined together in a visionary and innovative partnership born of shared beliefs and a market need for an integrated, transparent and cradle-to-cradle sustainable lifestyle brand.
Merunisha has been working in the field of sustainable fashion since 2002: at a hands-on level with her own brand, on the non-profit level with organizations such as Clean and Unique, and at the corporate level with companies such as The Cookie Company, B.V. Gem Kingdom and Waal wear Group B.V. She holds a Bachelor’s degree from the Hogeschool van Amsterdam in Fashion Technology: Technical-commercial clothing science.
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