Quieti, who will leave his current post as CEO of Diesel USA, has spent the last 18 years building the Diesel business on a global basis, holding significant positions in Italy, the U.K., and the last two years in the U.S. His background is vast and includes experience in retail, wholesale, eCommerce, international sales, and business development both domestically and internationally.
Mr. Varvatos explains, "Over the last six months, I have gotten to know Cristiano on both a personal and professional level and I feel that he is the perfect fit for the John Varvatos brand. He's passionate, strategic, a brand builder, a strong leader, has great relationships with our retail partners, and he will add immediate value ensuring that we meet our strategic global growth and financial initiatives. I am very excited to have Cristiano as my partner."
Quieti possesses a valuable business background and a solid understanding of the industry. In his new executive role, he will partner with Mr. Varvatos and work closely on all aspects of the business in order to fully develop the potential of the 12-year-old designer brand.
"I am deeply honored by the opportunity to partner with John to drive this wonderful and highly respected brand to the next level, accelerating its business growth in North America and its global expansion." said Quieti.
Since John Varvatos' transition to Lion Capital, the company has been on the move, launching its newly renovated website this week. Slated to open the first new store in over three years next month in Miami, followed by three additional doors by year's end, the appointment of Mr. Quieti further positions the company for future global growth.
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