Home / Knowledge / News / Fashion / Nike unveils new app to help designers invent better
Nike unveils new app to help designers invent better
02
Jul '13
As part of its commitment to designing a better, more sustainable future, Nike launches MAKING — a new app that helps designers and product creators make informed decisions about the environmental impacts of the materials they choose. 

MAKING is a designer-specific, easy-to-use tool that ranks materials used in apparel based on four environmental impact areas: water, chemistry, energy and waste. Through direct comparisons, designers can quickly see how material choices stack up. The app was created by Nike with insights and feedback from students at London College of Fashion’s Centre for Sustainable Fashion.

Innovation is in Nike’s DNA, and sustainability is an integral part of Nike’s design process,” said Lee Holman, Nike VP of Apparel Design.  “We’ve created the MAKING app to empower any designer around the world to make better materials choices in the initial stages of the innovation process to ultimately create products that are better for consumers and better for the planet.

According to industry data, by the year 2015, the global apparel industry is expected to produce more than 400 billion square meters of fabric annually — enough to cover the entire state of California. Additionally, dye houses today use up to 200 tons of water for each ton of fabric they process.

“Imagine if we could change these figures – the sustainable difference it would make,” said Hannah Jones, Nike VP of Sustainable Business and Innovation. “Today, more than ever, we believe that systems innovation, transparency and sharing of tools and indexes will propel business and society towards a more sustainable future.”

MAKING is powered by data from the Nike Materials Sustainability Index (MSI), a database built on more than seven years of materials research and analysis.  This data has been made public with the goal of helping to lead industry sustainability efforts and provide designers and product creators with guidance in selecting materials with lower environmental impacts. MAKING scores materials out of a possible 50 points.  Each material in the app is further ranked based on the specific environmental impact areas of chemistry, energy, water and waste, as well as whether the material uses recycled or organic content.

Nike worked with the London College of Fashion (LCF) to collect additional insight and feedback during the development of MAKING.  LCF is widely regarded as a leader in research and education of sustainable design, and students from their Centre for Sustainable Fashion used the app to create capsule collections.

“It was incredibly insightful to use the data in MAKING while creating our designs,” said Alasdair Leighton-Crawford, a student at London College of Fashion.  “The app helped us identify materials that have lower environmental impacts, without compromising the design process. MAKING shows that sustainability is not a limit, but an inspiring new way to look at product creation.”

Nike


Must ReadView All

Courtesy: Pexels

Fashion | On 23rd Jun 2018

Nigerian bank launches N1 bn fund for fashion entrepreneur

Nigeria’s Bank of Industry has set aside 1 billion Naira (N) to...

Courtesy: Tayal

Textiles | On 23rd Jun 2018

Tayal textile factory in Algeria starts exports to Turkey

Algeria’s largest textile factory, the joint Algerian-Turkish company ...

Courtesy: Manhattan Beachwear

Fashion | On 23rd Jun 2018

Manhattan Beachwear in global partnership with BCBG Group

Manhattan Beachwear, the largest swimwear manufacturer in the US, has ...

Interviews View All

Amit Jain
Shingora Textiles Ltd

‘In terms of fabric, the fastest growing category for us is a blend of...

Vasanth Kumar
Max Fashion India

‘Traditional high-street retailers are now willing to offer franchisees to ...

Shiladitya K Joshi
Truetzschler India Private Limited

India ITME provides a platform to interact with our stakeholders

John Kelley

Textile Events is one of the largest textile fair in the United Kingdom,...

Harsh Shah

Established in 1956 with a small beginning, Embee today manufactures a...

Vikas Banduke

Softech Controls Private Limited (SCPL) is a part of the Cotmac Group, an...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Amiben Shroff
Shrujan

From its modest beginning in the late 1960s, Shrujan has grown into a...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search