And there was avid interest in the event, too. From 2 to 4 July approximately 2,500 visitors from Germany and abroad used the opportunity to convince themselves of the enhanced range. On display was the so far biggest line-up of 156 international collections from 14 different countries.
The existing portfolio was extended this season to include 40% more new exhibitors, 46 new brands in total, as well as a wider range of accessories. A Press Brunch for international journalists and the exhibitor evening arranged as an industry get-together also proved resounding successes.
THE GALLERY BERLIN was pitched as more of a creative lifestyle event this time. This was also helped by background music care of the three Berlin DJs Hara Katsiki and the Bader & Bernhard Duo, venue furnishing using props from the former playhouse Berlin Staatstheater and the lively party mood at the evening events.
This season saw the ›Opernwerkstätten‹ become a key hot spot at Berlin Fashion Week. Delighted at the positive staging of the trade show, Philipp Kronen, Managing Partner of Igedo Company, said: “It’s nice to see that the change of venue went well. Now the task is to grow the event further.”
Proving a special attraction for visitors was the varied programme of fashion shows that went down extremely well with buyers. One of the highlights was the impressive fashion show by KAUFFELD & JAHN COUTURE. Some 350 guests, among them many “in” celebrities, marvelled at the extraordinary, hand-crafted dresses from this high-fashion label from Berlin.
“We are thrilled with the successful cooperation with THE GALLERY BERLIN. The unusual venue impressed our guests as much as it did us. We are happy to have been able to present our new collection “Wüstenkampf” at the Opernwerkstätten,” says designer Niklas Kauffeld.
The response to the anniversary catwalk shows by BEATE HEYMANN STREETCOUTURE and PETER O. MAHLER was also very good. At the Showcase, the so-called ›Lehrwerkstatt‹ training workshop, the three international brands CATHERINE ANDRÉ, NIU and BITTE KAI RAND were also presented along with the Caribbean brands DRENNALUNA, FIFTH ELEMENT DESIGNS, MEILING and HEATHER JONES in a joint runway show entitled “Caribbean Essence”.
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