The first store is set to open on 29 August at Designer Outlet Salzburg, with a second one opening at McArthurGlen Designer Outlet Neumünster, just north of Hamburg, where Karl Lagerfeld was born, on 12 September.
The Karl Lagerfeld brand, which first opened its doors in March this year on the famous Boulevard Saint-Germain in Paris, is the namesake fashion house of fashion luminary Karl Lagerfeld, also creative director of Chanel and Fendi.
The Karl Lagerfeld store at Designer Outlet Salzburg will feature both womenswear and menswear, as well as accessories, including watches, eyewear, footwear as well as an wide selection of bags and smaller leather goods. The collection is designed and styled by Lagerfeld himself.
The Karl Lagerfeld store will join other sought-after brands at Designer Outlet Salzburg such as Valentino, Hugo Boss, Jil Sander, Belstaff, Zegna, Blumarine, Escada and many more. The centre, which opened in 2009, is located ten minutes' drive from the city centre, just five minutes' walk from Salzburg international airport and on the A1 motorway linking Salzburg with Vienna.
HenrikMadsen, McArthurGlen's Managing Director, Northern Europe, says: "Karl Lagerfeld is one of the most iconic brand names in the fashion industry, and as such we are delighted that the brand has chosen McArthurGlen to open its first ever outlet store together with us.
"The brand will further enhance the brand mix at our centres in Salzburg and Neumünster, joining an already strong portfolio of fashion brands at these two centres. That new top names in fashion continue to enter the outlet market highlights that the outlet channel has become a distribution channel in its own right."
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